Relying solely on ads and email can be a double edged sword for brands. Why?

1. Short-term focus

Ads often drive immediate sales but fail to build lasting relationships. Brands can end up in a cycle of chasing quick KPIs without nurturing deeper connections.

2. High churn rates

When the primary engagement comes from promotional emails, customers can quickly lose interest, leading to higher churn rates. Without a community, brands miss out on opportunities to foster loyalty.

But here’s where community marketing shines:

1. Higher lifetime value (LTV)

2. Authentic advocacy

3. Valuable customer insights

and more…

If you want to learn how to leverage community marketing for long term success, check out the full video!